Work Collection
While interviewing for a designer position at Old Navy, I prepared a full scale product line for the Spring 2023 collection. Keeping the Old Navy feel and customer in mind, each product was designed to be relevant to the category's business goals.
With my merchandising background, I chose to analyze all resources I could. I referenced the provided mood boards, trend forecasts, product selling reports, competitor assortments, and current product offerings to create my assortment.
Framer 2023
Amsterdam