Old Navy Accessories
Project pitch for an Associate Designer position. The project brief was to see an interpretation of trend for Spring 2023, while keeping in mind the Old Navy customer. The product category was for 'FAST LANES' which contained total family totes, pet apparel and accessories and easy-to-grab register items.
MY ROLE
Visual and Apparel Designer
TIMELINE
April 2022
TOOLS
Adobe Illustrator
PROJECT TYPE
INDUSTRY
Value Retail
Overview
While interviewing for a designer position at Old Navy, I prepared a full scale product line for the Spring 2023 collection. Keeping the Old Navy feel and customer in mind, each product was designed to be relevant to the category's business goals.
Approach
With my merchandising background, I chose to analyze all resources I could. I referenced the provided mood boards, trend forecasts, product selling reports, competitor assortments, and current product offerings to create my assortment.
Bodequality
MY ROLE
Merchant, Researcher
TIMELINE
Summer 2019 - Fall 2021
TOOLS
Internal Tools
PROJECT TYPE
INDUSTRY
Apparel Retail
Overview
Bodequality was the growth initiative for Old Navy's Women's product category, offering size equality, price equality, and style for women in all stores and online.
Approach
The approach for the project began with research, interviews with women who identify as plus size, learned how they shop, and the pain points of their shopping experience. With those learnings, we moved toward prototyping size and price parity, and in-store tests. The goal was to offer sizes 0-30 and XS-4X for all women's styles.
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© Amanda Griffin. 2025