Bodequality
MY ROLE
Merchant, Researcher
TIMELINE
Summer 2019 - Fall 2021
TOOLS
Internal Tools
PROJECT TYPE
INDUSTRY
Apparel Retail
Overview
Bodequality was the growth initiative for Old Navy's Women's product category, offering size equality, price equality, and style for women in all stores and online.
Approach
The approach for the project began with research, interviews with women who identify as plus size, learned how they shop, and the pain points of their shopping experience. With those learnings, we moved toward prototyping size and price parity, and in-store tests. The goal was to offer sizes 0-30 and XS-4X for all women's styles.
