Old Navy Accessories
Project pitch for an Associate Designer position. The project brief was to see an interpretation of trend for Spring 2023, while keeping in mind the Old Navy customer. The product category was for 'FAST LANES' which contained total family totes, pet apparel and accessories and easy-to-grab register items.
MY ROLE
Visual and Apparel Designer
TIMELINE
April 2022
TOOLS
Adobe Illustrator
PROJECT TYPE
INDUSTRY
Value Retail
Overview
While interviewing for a designer position at Old Navy, I prepared a full scale product line for the Spring 2023 collection. Keeping the Old Navy feel and customer in mind, each product was designed to be relevant to the category's business goals.
Approach
With my merchandising background, I chose to analyze all resources I could. I referenced the provided mood boards, trend forecasts, product selling reports, competitor assortments, and current product offerings to create my assortment.
