MyBalto
myBalto is a pet technology company whose mission is to alleviate pet care's financial burden for owners and veterinarians. Through our innovative charitable veterinary software and myBalto pet health app, we have created a technology-based ecosystem to help veterinarians provide better care for their patients while reducing the financial cost for pet owners.
MY ROLE
UX Designer, UX Researcher, Visual Designer
TIMELINE
June - July 2023
TOOLS
Figma
PROJECT TYPE
INDUSTRY
Pet Rewards
DESIGN PROCESS
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
DEFINE
Problems
Users don't understand the purpose of the app. It's original home screen was misleading.
The homepage is overwhelming with too many options to decipher between. Appeared as a shopping app and did not incorporate the reward points, or vet bill reduction components.
Rewards structure and system was not clearing explained.
Navigation is not clear as hovers are absent making it difficult to move through each page.
Goals
Elevate the overall user experience to a level that captivates users.
Re-structure the importance of the app's features from the user's point of view.
Implement a home screen that explains the apps functions and benefits.
Create designated places:
to shop (earn rewards)
to redeem rewards
to enter contest for vet bill reductions
Update the existing UI to look polished and modern.
Success Metrics (Definition)
Success to MyBalto is to create a stronger user understanding of the app's functions and goals. It will have a simplified interface and use experience to provide growth opportunities and clarity overall.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
RESEARCH
User Personas
Personas were created to empathize with the different channels in which the users would interact with the app.
🛍️
The Shopper
This person uses the app to shop for pet supplies in order to gain reward points.
🏥
The Bill Reducer
This person uses the app to enter the contests and reduce the cost of their pet's vetrinarian bills.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
PROTOTYPE
Wireframe
One of our goals was to redesign the homepage so that users understood the concept of the app. We began by iterating a few key screen to help explain the app’s structure. We prioritized the homepage, the rewards explanation, page, and the rewards home page. Here, we tested a few of the design elements and integrated the shopping rewards function into the key screens.
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
TEST
Usability Testing
Test Finding
100% of pet owners rank cash back on vet bills as the most intriguing aspect of myBalto
Solution
Cashback on pet supply purchases ranks as the least intriguing aspect of myBalto. Discounts are already offered by retailers on recurring or larger purchases. Discounts of 15-20% start to catch the eye of users.
Test Finding
Shopping for pets is intriguing if the app compiles items from multiple retailers, simplifying the process and guaranteeing the best prices.
Solution
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
DESIGN
Style Guide
DELIVER
Final Design
The final designs are a proposed solution to the company's intital problems. This is what we pitched to the CEO and development team in addition to our research findings.
Nice to see you here!
Let's work together.
Website made with love by me!
Nice to see you here!
Let's work together.
Website made with love by me!
Nice to see you here!
Let's work together.
Website made with love by me!
Nice to see you here!
Let's work together.
Website made with love by me!