UX Design
DECEMEBER 2023 - PRESENT
Web and Branding Designer
Stealth Startup - Saas AI
Collaborating with the CEO to re-launch the original website with new a brand strategy. (Design work is currently in progress and has yet to be launched.)
Modifying the website structure to reflect new business directions and growth opportunities.
Defining complete branding strategy and guidelines. Implementing them in official documents such as pitch decks and e-mails.
AUGUST 2023 - PRESENT
Cactus Financial - Banking Mobile App
Developed a full-scale digital product from conception to completion.
Conducted user research in the Fin-Tech industry to deliver an industry-standard user-centric design. The process included usability testing, wireframes, prototypes, and brand identity.
Consistently implementing and updating interface to improve user experience.
MAY 2023 - JULY 2023
Veló Bicycles - E-Commerce Website
Improved checkout conversions through a comprehensive website redesign.
Set up user experience goals and conducted usability tests to fine-tune the interface.
Applied design principles, producing wireframes, prototypes, and mockups to visually depict design solutions for improved clarity.
June 2023 - July 2023
UX/UI Designer
MyBalto - Pet Rewards Mobile App
Worked directly with the CEO to re-design the homepage and improve the user experience.
Improved user flows after conducting a heuristic analysis; developed a range of low to high-fidelity prototypes.
Merchandising
APRIL 2021 - SEPTEMBER 2022
Assistant Merchant
Old Navy | Gap Inc
Developed and executed product strategy for the legging product category with the supervision of the Senior Merchant. Built key strategies for the next fiscal quarter, averaging $6M in volume per quarter.
Organized a long range plan for product sustainability goals and use of recycled materials for total Accessories and Shoes products.
Produced quarterly competitive shopping recaps of local markets, trend research, and customer insights for the team’s reference.
JUNE 2018 - APRIL 2021
Assistant Merchant - Women's Plus
Old Navy | Gap Inc
Developed and executed product strategy for the Women’s Plus Division, specifying in the Knits category.
Delivered a +46% comp in gross margin dollar on -10% inventory for the fiscal year 2020.
Executed big idea concepts set by leadership to reflect product nuances, designs, and trend ideation.
Helped deliver a 2% comp to the US stores business in Q1 and 1% comp to YoY in Q2 2019, bringing in over $1.5M in revenue.